Author Question: The group of people within a business who are involved in making business buying decisions is ... (Read 83 times)

tingc95 · **on:** Jun 29, 2018

The group of people within a business who are involved in making business buying decisions is referred to as
A) the new-task team.
B) negotiators.
C) purchasing agents.
D) deciders.
E) the buying center.

Question 2

Direct marketing is defined as an interactive system that uses one or more advertising media to
a. reach large segments of the audience.
b. push a product through the distribution channel.
c. sustain a brand image.
d. get a measurable response and/or transaction at any location.