The group of people within a business who are involved in making ...

[tingc95]

The group of people within a business who are involved in making business buying decisions is referred to as
 A) the new-task team.
  B) negotiators.
  C) purchasing agents.
  D) deciders.
  E) the buying center.

Question 2

Direct marketing is defined as an interactive system that uses one or more advertising media to
 a. reach large segments of the audience.
  b. push a product through the distribution channel.
  c. sustain a brand image.
  d. get a measurable response and/or transaction at any location.

[sultana.d]

Answer to Question 1

E

Answer to Question 2

D

[tingc95]

TYSM

[scottmt]

Thanks for the timely response, appreciate it