When Hamburger Helper introduced its Oven Varieties, it gave special offers to supermarkets to purchase the new product and supplemented these offers with consumer advertising. Hamburger Helper's primary objective is to
A) facilitate reseller support.
B) reduce sales fluctuations.
C) combat competitive promotional efforts.
D) encourage product trial.
E) retain loyal customers.
Question 2
In a buying center, purchasing agents or purchasing managers are also known as
A) gatekeepers.
B) deciders.
C) buyers.
D) users.
E) influencers.
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