Author Question: Reba Vincent is employed as a consultant for Mary Kay Cosmetics. This illustrates A) personal ... (Read 121 times)

armygirl · **on:** Jun 29, 2018

Reba Vincent is employed as a consultant for Mary Kay Cosmetics. This illustrates
A) personal selling.
B) retailing.
C) public relations.
D) advertising.
E) sales promotion.

Question 2

The appeal of direct marketing is the ease with which marketers can measure results, most often by calculating cost per inquiry (CPI) or cost per order (CPO).

Indicate whether the statement is true or false