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Author Question: Because retailers have to be concerned with product selection, price, and space, they often evaluate ... (Read 53 times)

wenmo

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on: Jun 29, 2018
Because retailers have to be concerned with product selection, price, and space, they often evaluate products on the basis of
 A) their markup.
  B) sales per square foot of selling area.
  C) how many of the product they can fit in a certain amount of space.
  D) profit per dollar of selling price.
  E) the reliability of the supplier.

Question 2

In July 2010, a sports-focused social networking site named MyMVPs.com was launched. The site, which has been described by founder Mark Monaco as a hybrid of Facebook, ESPN and YouTube, will allow athletes, proud parents and sports fans alike to view highlights of amateur athletes, check out the week's funniest sports bloopers, and chat with various sports celebrities registered with the free online service. Erin Dwyer, co-founder and one of the four individuals responsible for the site's success, believes the service will be incredibly beneficial not only for amateur athletes with college aspirations, but also for colleges with tight recruiting budgets. Dwyer stated, It's huge for little kids and it's gigantic for high school athletes who want to get to college. For some schools with tight budgets for recruiting, coaches will be able to jump on a website that is clean and safe and gives them information on a player. That can give them an advantage.. Still in its early stages, the company is looking to get its name out there as much as possibleand with partnerships with sports legends such as Mike Ditka, the company appears to be headed in the right direction. MyMVPs arranges sponsorship of several area high schools and begins to think of ways to leverage the sponsorship. In this context, leverage can be described as
 a. the practice of judging sponsorship through media impressions.
  b. the practice of placing any branded product into the content and execution of an established entertainment vehicle.
  c. any collateral communication or activity reinforcing the link between a brand and an event.
  d. development and support of any entertainment property.


bigsis44

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

C


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