Explain the communication process.[br][br][b][color=gray]Question ...

[Sportsfan2111]

Explain the communication process.

Question 2

MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member uniforms, and trailer. For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor. The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year. MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire. How would an advertiser hope to benefit from sponsoring the WaveRunner?
 a. by avoiding the ego-driven decision making often associated with traditional advertising
  b. by strategically placing its product at a sporting event to reach as wide an audience as possible
  c. by taking part in the most cost-efficient form of promotion and advertising
  d. by transferring consumers' positive feelings about yacht racing to the product

[spencer.martell]

Answer to Question 1

Communication begins with a source. A source is a person, group, or organization with a meaning it attempts to share with an audience. A source could be an electronics salesperson wishing to communicate the attributes of 3D television to a buyer in the store or a TV manufacturer using television ads to inform thousands of consumers about its products. A receiver is the individual, group, or organization that decodes a coded message, and an audience is two or more receivers. To transmit meaning, a source must convert the meaning into a series of signs or symbols representing ideas or concepts. This is called the coding process, or encoding. When coding meaning into a message, the source must consider certain characteristics of the receiver or audience.
To share a coded meaning with the receiver or audience, a source selects and uses a communications channel, the medium of transmission that carries the coded message from the source to the receiver or audience. Transmission media include printed words (newspapers and magazines), broadcast media (television and radio), and digital communication. In the decoding process, signs or symbols are converted into concepts and ideas. Seldom does a receiver decode exactly the same meaning the source intended.

When the result of decoding differs from what was coded, noise exists. The receiver's response to a decoded message is feedback to the source. The source usually expects and normally receives feedback, although perhaps not immediately.

During feedback, the receiver or audience provides the original source with a response to the message. Feedback is coded, sent through a communications channel, and decoded by the receiver, the source of the original communication. Thus, communication is a circular process.

Answer to Question 2

D

[Sportsfan2111]

Correct answers!

[spencer.martell]

Great! Please up vote