Author Question: Phillip operates a store called Cartridge World, which sells office supplies. Phillip enjoys ... (Read 48 times)

Arii_bell · **on:** Jun 29, 2018

Phillip operates a store called Cartridge World, which sells office supplies. Phillip enjoys operating Cartridge World, especially because he has ready access to management expertise and promotional support. He was able to open Cartridge World with limited capital. However, there are disadvantages Phillip faces as well. For him, one of the biggest disadvantages is that he does not have complete control over his operation. Cartridge World is most likely a
A) franchise.
B) wholesaler.
C) direct seller.
D) direct marketer.
E) producer.

Question 2

A marketing director meets with her staff to review recent problems they have encountered in coordinating widespread and diverse aspects of their marketing plan. She lists all the reasons she can think of that explain why coordinating an IBP effort is a huge challenge. But which of the following would not be one of her reasons?
a. Specialists often lose sight of overall objectives outside their specialty.
b. Internal competition for budget allocation often works against coordinated efforts.
c. By definition, IBPs rarely do not require explicit goals and objectives.
d. There has been an explosion in the number of media options available.