One way that companies like Boston-based John Hancock have attempted to assess the benefits of event sponsorship is to
a. convince company leaders and stockholders that the event is socially uplifting.
b. calculate the number of viewers exposed to a brand.
c. have company executives meet consumers in person at the event.
d. promote social causes along with the activities of the event.
Question 2
Hutton Industries wants to hire an intermediary to help with the distribution of its products. Management needs an intermediary that will represent the company as sellers, but also wants to retain control over pricing and promotion decisions. It should most likely hire a
A) commission merchant.
B) broker.
C) manufacturers' agent.
D) selling agent.
E) limited-service wholesaler.
Higgs Event
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