You are part of an investment group that is planning to open a warehouse club in your hometown. There are a number of considerations that you will have to address in order for this venture to be successful. Which of the following statements is true regarding warehouse clubs?
A) They have not been successful in the United States, but they are popular in Europe.
B) They are service-oriented, and offer credit and personal assistance.
C) They are members-only selling operations.
D) The primary product they offer is convenience.
E) They accept lower sales volume in exchange for higher margins.
Question 2
Today's dynamic marketing environment has led to a new order in which brand builders, more than ever before, want to
a. just sell to their customers without intruding in their lives.
b. be part of the entertainment that their target consumers enjoy.
c. use traditional advertising media in new ways.
d. target narrowly defined groups of consumers based on demographics.
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