When a product is a conspicuous one, reference-group influence is ...

[mckennatimberlake]

When a product is a conspicuous one, reference-group influence is more likely to affect the brand decision.
 
 Indicate whether the statement is true or false

Question 2

In making direct comparisons to traditional media, it becomes apparent that the advantages of event sponsorship are fundamentally the same as those that traditional media can provide.
 
 Indicate whether the statement is true or false

[kswal303]

Answer to Question 1

True

Answer to Question 2

F

[mckennatimberlake]

YES! Correct, THANKS for helping me on my review

[cpetit11]

Thanks for the timely response, appreciate it