Author Question: When a product is a conspicuous one, reference-group influence is more likely to affect the brand ... (Read 25 times)

mckennatimberlake · **on:** Jun 29, 2018

When a product is a conspicuous one, reference-group influence is more likely to affect the brand decision.

Indicate whether the statement is true or false

Question 2

In making direct comparisons to traditional media, it becomes apparent that the advantages of event sponsorship are fundamentally the same as those that traditional media can provide.

Indicate whether the statement is true or false