Discount stores are distinctive in that they usually are very ...

[fahad]

Discount stores are distinctive in that they usually are very service oriented.
 
 Indicate whether the statement is true or false

Question 2

General Mills brand breakfast cereals face strong competition in the dry cereal category from brands like Kellogg's and Quaker Oats. Still, General Mills brands like Wheaties and Cheerios maintain a strong share of the market. As a manufacturer, General Mills knows it must stimulate consumer demand for its brands, but it must gain retailer support for these brands as well. Its market research shows that some consumers are very loyal to certain brands of cereal, but most consumers show some level of variety-seeking behavior in this product category. As a result, General Mills is constantly examining different sales promotion tools to stimulate consumers to consider its brands when shopping for breakfast cereal. General Mills' salespeople handle or monitor a number of promotions for its cereals. Which of the following involves point-of-purchase advertising?
 a. a scratch-off card to win a mountain bike inserted in each box
  b. a free granola bar attached to each cereal box
  c. a small box of cereal delivered with the daily newspaper
  d. a large display of cereal boxes at the end of the grocery aisle

[Perkypinki]

Answer to Question 1

False

Answer to Question 2

D