Author Question: A channel member that markets all of a manufacturer's goods, has authority over price, promotion, ... (Read 86 times)

EY67 · **on:** Jun 29, 2018

A channel member that markets all of a manufacturer's goods, has authority over price, promotion, and distribution, but does not take title to the product is a
A) general-line wholesaler.
B) selling agent.
C) commission merchant.
D) manufacturers' agent.
E) broker.

Question 2

An information search, once completed, should identify for the buyer the one brand that he or she views as the best alternative.

Indicate whether the statement is true or false