The CEO of a software manufacturer that sells to large insurance firms wants to look at all possible forms of business-market promotions in a new push to gain and maintain lucrative customers. He meets with his marketing director and they review the five main areas of promotion techniques aimed at business buyers. They are
a. trade shows, business gifts, premiums and advertising specialties, trial offers, and frequency programs.
b. incentives, allowances, training programs, cooperative advertising, and sampling.
c. merchandise allowances, cash allowances, trade shows, training programs, and incentives.
d. premiums and advertising specialties, frequency programs, incentives, allowances, and cooperative advertising.
Question 2
Greg works with a group of farmers who provide him with a regular supply of a variety of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants that purchase quantities of the items he has on any given day. Greg's operation is which type of wholesaler?
A) Drop shipper
B) General-line
C) Truck
D) Cash-and-carry
E) Specialty-line
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