Author Question: You work for a well-known company that manufactures mattresses. To move your product during the ... (Read 152 times)

LCritchfi

  • Hero Member
  • *****
  • Posts: 519
You work for a well-known company that manufactures mattresses. To move your product during the Presidents' Day sales events held nationwide, you offer 200 to any retail salesperson who can sell ten mattresses throughout the second weekend of February. You also offer a case of sports drinks for each mattress sold. These are examples of trade-market sales promotion techniques in the form of
 a. sweepstakes.
  b. incentives.
  c. allowances.
  d. slotting fees.

Question 2

Scenario 7.1
  Use the following to answer the questions.
 
 
 
  Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Kate has asked several of her friends and family members where they have their cars repaired, since she has experienced a problem starting her car when the weather is cold. Kate has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. Steve, one of Kate's friends, had a very poor experience with Skola's. However, once he complained to them, they fixed the situation and now he prefers their auto repair shop over others.
 
 
 
  Refer to Scenario 7.1. The type of decision making that Kate is using to select an auto repair shop would be
 A) intensive decision making.
  B) extended decision making.
  C) routinized response behavior.
  D) selective decision making.
  E) limited decision making.



mk6555

  • Sr. Member
  • ****
  • Posts: 310
Answer to Question 1

B

Answer to Question 2

E



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Less than one of every three adults with high LDL cholesterol has the condition under control. Only 48.1% with the condition are being treated for it.

Did you know?

Everyone has one nostril that is larger than the other.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Did you know?

Walt Disney helped combat malaria by making an animated film in 1943 called The Winged Scourge. This short film starred the seven dwarfs and taught children that mosquitos transmit malaria, which is a very bad disease. It advocated the killing of mosquitos to stop the disease.

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

For a complete list of videos, visit our video library