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Author Question: Our society uses many factors, including occupation, educational level, income, wealth, religion, ... (Read 122 times)

kwoodring

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Our society uses many factors, including occupation, educational level, income, wealth, religion, race, ethnic group, and possessions, to group people into
 A) family types.
  B) geographic regions.
  C) reference groups.
  D) social classes.
  E) attitudinal segments.

Question 2

A distinguishing feature of a self-liquidating premium is that it requires that the consumer
 a. mail in the premium to get reimbursed.
  b. pay most of the cost of the item received.
  c. buy two other items at regular price.
  d. already be loyal to the brand.



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bitingbit

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Answer to Question 1

D

Answer to Question 2

B





 

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