Author Question: What are the three basic forms of sales promotion? a. at-home, in-store, and out-of-home b. ... (Read 54 times)

dalyningkenk · **on:** Jun 29, 2018

What are the three basic forms of sales promotion?
a. at-home, in-store, and out-of-home
b. short-term, long-term, and point-of-purchase
c. indoor, outdoor, and mobile
d. consumer-market, trade-market, and business-market

Question 2

In franchising, which of the following is not a benefit that the franchisor gains?
A) The franchisor can gain more rapid product distribution.
B) The franchisor can acquire capital more quickly for expanding production.
C) The franchisor gains more control over how the franchisees operate the establishments.
D) The franchisor benefits from the fact that franchisees tend to be highly motivated to succeed, which in turn leads to higher sales and higher royalties.