Melanie prefers to shop at Target for most of her household needs ...

[NguyenJ]

Melanie prefers to shop at Target for most of her household needs even though the same products and brands are available at Kmart. She prefers the service, location, and friendliness of the employees at Target. Melanie's reasons that influence her decision to shop at Target are called
 A) social needs.
  B) learning processes.
  C) patronage motives.
  D) product attitudes.
  E) retailer attitudes.

Question 2

Billboards have evolved from outdoor signs and posters, which represent one of the oldest forms of marketing, dating back to the early promotional tools of the 1800s.
 
 Indicate whether the statement is true or false

[qytan]

Answer to Question 1

C

Answer to Question 2

T