Jana now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste. Marketers promote these brands based on ____ needs, appealing to sex appeal.
A) physiological
B) esteem
C) self-actualization
D) psychological
E) social
Question 2
Shortly after moving into their new home, Mark and Katherine Gould purchase and install smoke detectors and an alarm system. The Goulds are concerned about fulfilling their need for
A) survival.
B) safety.
C) self-actualization.
D) esteem.
E) belonging.
