A manufacturer of dental care products sets up a new promotion by attaching one of its toothbrushes to its boxes of toothpaste. This is an example of a mobile sampling technique.
Indicate whether the statement is true or false
Question 2
Which of the following statements about how a consumer organizes inputs that reach awareness is most accurate?
A) Inputs are organized by individuals to produce meaning, and this organizational process is usually a slow one.
B) Organization of information inputs is not always needed to produce meaning.
C) Inputs that reach awareness are organized and interpreted in much the same way by all consumers.
D) Because a person interprets information in terms of what is familiar, only one interpretation of organized inputs is possible.
E) Inputs that reach awareness are organized to produce meaning, and this meaning is interpreted in light of what is familiar to the individual.
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