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Author Question: Creating an e-community for a brand capitalizes on the Internet's ability to a. provide product ... (Read 61 times)

sdfghj

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Creating an e-community for a brand capitalizes on the Internet's ability to
 a. provide product informative that cannot be found elsewhere.
  b. legitimize brands that claim to be technologically advanced.
  c. offer consumers a unique and efficient way to communicate with each other.
  d. evolve and change the same ways that strong brands do.

Question 2

Stores that buy manufacturers' seconds, overruns, returns, and off-season production run at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, and are called
 A) category killers.
  B) off-price retailers.
  C) specialty retailers.
  D) hypermarkets.
  E) discount retailers.



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javimendoza7

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Answer to Question 1

C

Answer to Question 2

B





 

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