Author Question: The measurement of Web audience that is easily exaggerated and therefore the least accurate involves ... (Read 19 times)

faduma

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The measurement of Web audience that is easily exaggerated and therefore the least accurate involves totaling
 a. visits.
  b. pages.
  c. hits.
  d. click-throughs.

Question 2

When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in
 A) enduring purchase behavior.
  B) routinized response behavior.
  C) extended decision making.
  D) impulse searching.
  E) limited decision making.



ong527

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Answer to Question 1

C

Answer to Question 2

E



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