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Author Question: This characteristic of services suggests that services can vary from provider to provider. A) ... (Read 42 times)

sarasara

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on: Jun 29, 2018
This characteristic of services suggests that services can vary from provider to provider.
 A) intangibility
  B) homogenization
  C) heterogeneity
  D) diffusion

Question 2

Which of the following statements about services is CORRECT?
 A) Marketers have been unable to introduce services across national borders.
  B) Services have become a major part of the world's economy.
  C) Services account for a large percentage of the GDP in developing countries.
  D) Services are most important in countries where most people are not affluent.


komodo7

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

B


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