This characteristic of services suggests that services can vary from provider to provider.
A) intangibility
B) homogenization
C) heterogeneity
D) diffusion
Question 2
Which of the following statements about services is CORRECT?
A) Marketers have been unable to introduce services across national borders.
B) Services have become a major part of the world's economy.
C) Services account for a large percentage of the GDP in developing countries.
D) Services are most important in countries where most people are not affluent.
Stars vary widely in size.
Preventive and Primary Care Services
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