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Author Question: When a market is segmented based on where consumers are located, the marketer is likely using A) ... (Read 28 times)

ericka1

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on: Jun 29, 2018
When a market is segmented based on where consumers are located, the marketer is likely using
 A) product usage segmentation
  B) cultural segmentation
  C) demographic segmentation
  D) geographic segmentation

Question 2

Which technique predicts multiple continuous dependent variables by using multiple independent variables?
 a. Factor analysis
 b. MANOVA
 c. Multiple discriminant analysis.
 d. ANOVA


parshano

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

b


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