Data mining of a company's customer database in an attempt to ...

[washai]

Data mining of a company's customer database in an attempt to find valuable customers is called:
 a. customer discovery.
 b. data branding.
 c. external data.
 d. model building.

Question 2

A clothing merchandiser plans to own some private labels. Which of the following actions will be least effective in branding these private labels?
 a. Developing a partnership with a high end designer.
 b. Branding the entire business.
 c. Developing a partnership with competitors.
 d. Developing a partnership with a celebrity.
 e. Launching the products under a famous but fallen out brand name.

[AmberC1996]

Answer to Question 1

a

Answer to Question 2

c

[washai]

Correct answers!

[AmberC1996]

Great! Please up vote