Author Question: When American Airlines gives a survey to its passengers to ask them to comment on the quality of ... (Read 21 times)

beccaep · **on:** Jun 29, 2018

When American Airlines gives a survey to its passengers to ask them to comment on the quality of food on a transcontinental flight from New York to Los Angeles, what type of research is this?
a. Basic research
b. Production research
c. Pseudo research
d. Performance-monitoring

Question 2

Once a season, Maggie gathers her old clothes and takes them to a local church's homeless shelter. This behavior is an example of:
a. an exchange ritual.
b. an acculturated practice.
c. a possession ritual.
d. a divestment ritual.
e. cause-related marketing practice.