Author Question: Research that is not trying to solve a specific business problem for an organization but is ... (Read 101 times)

LaDunn · **on:** Jun 29, 2018

Research that is not trying to solve a specific business problem for an organization but is interested in studying knowledge in general is called:
a. applied research.
b. performance-monitoring research.
c. product-oriented research.
d. basic research.

Question 2

Nancy decides to take cooking lessons and pays 500 for 10 lessons. After the 4th lesson, Nancy has decided she hates cooking. She continues to go to the lessons saying, I don't want to waste the 500 Nancy is experiencing the:
a. sunk cost effect.
b. endowment effect.
c. invariance effect.
d. brand positivity effect.
e. diminishing sensitivity effect.