All of the following are strategies for thriving in disinflationary times except:
a. value pricing, to move away from everyday low prices to coupons, discounts, and promotions.
b. target pricing, in which efficiencies are sought in production and marketing to meet price-driven costing.
c. adding value by introducing innovative products sold at a modest premium but perceived by customers to be worth it.
d. getting close to customers by using new technologies to track their needs and company costs more closely.
Question 2
Marketers must create high expectations to induce brand trial, but not too high because then consumers might feel disappointment post-purchase. This is known as what effect?
a. The customer delight effect
b. The intrinsic variety seeking effect
c. The brand cluster effect
d. The want-got gap
e. The satisfaction paradox
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