Author Question: ________ means a number of products are covered using the same brand, often the intermediary's name. ... (Read 49 times)

olgavictoria · **on:** Jun 29, 2018

________ means a number of products are covered using the same brand, often the intermediary's name.
a. Umbrella branding
b. Individual branding
c. Sub-branding
d. Power branding

Question 2

Greg hates wearing his hair short, but he gets a short, conservative haircut while running for class president in the hope that he will be elected. Which of the following is Greg likely engaging in?
a. Appearance management
b. Aligning activity
c. Ingratiation
d. Brand characterization
e. Locus of control