Author Question: Which of the following statements about direct exports is true? a. Allows for immediate feedback on ... (Read 90 times)

schs14 · **on:** Jun 29, 2018

Which of the following statements about direct exports is true?
a. Allows for immediate feedback on customer reaction as well as information on markets.
b. Communication with intermediaries must ensure both that they are satisfied with the arrangement and that they are equipped to market and promote the exporter's product appropriately.
c. The intermediary, such as an EMC, will take care of the international sales effort.
d. To evaluate post-show performance and to track qualified leads.

Question 2

Seeing ads for extremely expensive automobiles (e.g., Mercedes Benz, Porsche) activates these concepts in memory and changes the way consumers think about ordinary automobiles for a brief period of time: ordinary automobiles seem inexpensive. This is an example of:
a. a priming effect.
b. proactive associative interference.
c. thin slice theory.
d. a familiarity effect.
e. the adaptive unconscious effect.