____ are instructions to customers about what to do if the product fails within a specified period of time and are effective promotional tools.
a. Warranties
b. Sureties
c. Instruction manuals
d. Coupons
Question 2
The tip-of-the-tongue effect is associated most closely with which of the seven sins of memory?
a. Persistence
b. Blocking
c. Absent-mindedness
d. Misattribution
e. Transience