Author Question: Which of the following approaches can be valuable when international marketing research is intended ... (Read 56 times)

drink · **on:** Jun 29, 2018

Which of the following approaches can be valuable when international marketing research is intended to influence corporate policies and strategy?
a. Centralized approach
b. Decentralized approach
c. Coordinated research approach
d. Transactional approach

Question 2

According to attitude function theory, attitudes that help us manage others' impressions of us serve the ________. A good example of an appeal that serves this function would be an image appeal.
a. value-expressive function
b. knowledge function
c. adjustment function
d. ego-defense function
e. None of these choices is correct.