Author Question: Ads that appear on web pages are meant to attract viewers who will point their mouse at these ... (Read 71 times)

notis · **on:** Jun 29, 2018

Ads that appear on web pages are meant to attract viewers who will point their mouse at these advertisements to get more information. The measurement for how often viewers do this is called ___________________ .
a. reader response rate.
b. reach.
c. virtual share.
d. virtual response.
e. clickthrough rate.

Question 2

In the cost markup pricing model, the supplier takes its estimates of costs and adds a markup percentage to obtain the desired profit.

Indicate whether the statement is true or false