Author Question: Public relations has traditionally utilized the print and broadcast media to disseminate favorable ... (Read 51 times)

sdfghj · **on:** Jun 29, 2018

Public relations has traditionally utilized the print and broadcast media to disseminate favorable information about a product or its producer. With the Internet,
a. no change in PR will occur unless federal regulation allows it.
b. the basic principles of PR are rendered obsolete.
c. public relations must continue to be practiced in these traditional media for efficiency's sake.
d. conservative companies and marketers don't believe in PR on the Internet.
e. new creative possibilities and new channels for PR information have emerged.

Question 2

All of the following are examples of center led enablers EXCEPT:
a. Regional Buying Groups
b. Centralized Corporate Purchasing
c. Corporate Purchasing Councils
d. Business Unit Leaders