Behavioral segmentation links consumer behavior to
a. their values, attitudes, and lifestyles.
b. marketing influences in an electronic environment.
c. their income level impacting on consumption.
d. their product consumption and usage levels.
e. all of the above.
Question 2
An EMS requires a company to do all of the following EXCEPT:
a. Help design and implement a program aimed at achieving these objectives
b. Process and handle over shipments
c. Set appropriate objectives and targets
d. Create and environmental policy
e. Monitor and measures the effectiveness of general environmental management activities within the firm
Figure 7.1 shows the rapid decline in the trust of Americans in government since the 1960s. This de
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