Author Question: Successful segmentation strategies are based on a. accurately defining demographic profiles only. ... (Read 37 times)

biggirl4568 · **on:** Jun 29, 2018

Successful segmentation strategies are based on
a. accurately defining demographic profiles only.
b. in-depth psychological analysis of representative consumers of a segment of interest to marketers.
c. solid marketing planning and implementation of the marketing plan.
d. demographic and psychographic profiles of the areas of highest marketing potential.
e. none of the above.

Question 2

________ sourcing is now a commonplace strategy for shrinking bottom-line labor and material costs in most consumer product industries.
a. Cheap labor
b. None of the choices.
c. Less labor
d. Low-cost country
e. Low-cost material