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Author Question: One effective method for online marketers to increase consumer credibility in a Web site or product ... (Read 105 times)

frankwu

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One effective method for online marketers to increase consumer credibility in a Web site or product line is to
 a. ask prospective customers to trust us like your uncle..
  b. display awards and certifications that have been earned on the Web site.
  c. assume that consumers will naturally trust your products and company.
  d. say disparaging things about your competitor's Web site.
  e. hire a lawyer to review your Web site content.

Question 2

A good way to predict which product categories are successful on the World Wide Web is to think of what attributes are important to consumers. Which of the following is most important?
 a. faster
  b. more convenient
  c. more unique
  d. better
  e. all of the above



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Beatricemm

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Answer to Question 1

B

Answer to Question 2

E





 

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