Author Question: Bayer Pharmaceutical, in introducing its FaxBack program to furnish specific drug information to ... (Read 63 times)

Haya94 · **on:** Jun 29, 2018

Bayer Pharmaceutical, in introducing its FaxBack program to furnish specific drug information to physicians, discovered which of the following unexpected benefit from the system?
a. It sharply lowered costs to communicate with the physicians.
b. It captured useful demographic data from the physicians who used the system.
c. It had cooperation from Pfizer, its competitor.
d. A much slower business operation was necessary to distribute the information.
e. A larger staff was hired to handle the physician information requests.

Question 2

Good online marketers will be particularly aware of how customers will use their products and the specific advantages and positive outcomes obtained from the used of the products by doing a
a. reaction profile.
b. strategic guess.
c. cost analysis.
d. benefits analysis.
e. feature analysis.