Which of the following is an example of corporate advertising?
a. An advertisement showing the logo of Adidas, an athlete tied to a tire, and the caption Bring it on.
b. An advertisement showing the logo of LG, the cell phone model Chocolate Platinum, and the caption PureDecadence.
c. An advertisement showing the brand name of Sony, a Playstation 3, and several game characters placed around the device.
d. An advertisement showing the various lipsticks of a cosmetics company and the caption Luscious Lips.
Question 2
Leaders of creative teams do many things, but one thing they should never do is to:
a. stick to the advertising plan.
b. allow an individual to fail.
c. jump in and do the real work.
d. admit a team mistake.
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