Author Question: The idea behind both buzz and viral marketing strategies is to: a. focus on low levels of contact ... (Read 103 times)

ETearle · **on:** Jun 29, 2018

The idea behind both buzz and viral marketing strategies is to:
a. focus on low levels of contact between consumers.
b. target a handful of carefully chosen connectors as influencers.
c. use solely new digital media to create word-of-mouth buzz.
d. replace peer-to-peer programs with professional influencer programs.

Question 2

Juan has just been assigned the role of team leader of his creative group for a new ad campaign. Which of the following should Juan do first?
a. He should suppress any disagreements.
b. He should meet with the client.
c. He should provide a list of his ideas.
d. He should build a consensus about goals.