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Author Question: Which of the following objectives of public relations exclusively involves damage control? a. ... (Read 92 times)

charchew

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on: Jun 29, 2018
Which of the following objectives of public relations exclusively involves damage control?
 a. Lobbying
  b. Giving advice and counsel
  c. Counteracting negative publicity
  d. Promoting a product

Question 2

A popular fast food chain notices that its ads are indistinguishable from those of other fast food companies. All the ads usually feature young people enjoying fast food. As a result, this fast food chain launches a creative advertisement which shows elderly people buying food from it and acting like youngsters. The message that people get from this advertisement is that it is allowable for even old people to have fun. In the context of this scenario, what was the purpose of this advertisement for the fast-food chain?
 a. To reinforce the company's brand image
  b. To generate repeat sales from the company's customers
  c. To present logical reasons for customers to prefer the brand
  d. To break through the ad clutter and get attention


Anonymous

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

d


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