Keeping a date of birth in a customer database allows companies ...

[Mr3Hunna]

Keeping a date of birth in a customer database allows companies to do something a little special and contact customers on their birthdays.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Some argue that sales should not be set as an objective for advertising, since advertising is only one variable in an entire marketing mix and cannot be solely responsible for selling the product.
 a. True
  b. False
 Indicate whether the statement is true or false

[hugthug12]

Answer to Question 1

True

Answer to Question 2

True

[Mr3Hunna]

Thanks for the timely response, appreciate it

[LVPMS]

Great answer, keep it coming