This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A soft drink brand sponsors a baseball match that is also broadcast to large audiences on the ... (Read 37 times)

geodog55

  • Hero Member
  • *****
  • Posts: 530
on: Jun 29, 2018
A soft drink brand sponsors a baseball match that is also broadcast to large audiences on the television and radio.
  The company measures a huge number of gross media impressions. However, this does not result in a huge rise in the sales of the soft drink. Which of the following is a reason for the lack of sales?
 a. The brand failed to connect to the emotional experience of the viewers.
  b. They did not correctly estimate the number of media impressions.
  c. They created too much direct contact with the customers leading to intrusion.
  d. The brand allowed for the delivery of the ad message in a traditional way.

Question 2

__________ is a major type of research which usually occurs right before or after the advertisement is finalized to evaluate advertisements and promotions.
 a. Results-oriented research
  b. Copy research
  c. Developmental advertising research
  d. Promotional research


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

janeli

  • Sr. Member
  • ****
  • Posts: 346
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

b


geodog55

  • Member
  • Posts: 530
Reply 2 on: Jun 29, 2018
Wow, this really help

amit

  • Member
  • Posts: 364
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

For pediatric patients, intravenous fluids are the most commonly cited products involved in medication errors that are reported to the USP.

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

All adverse reactions are commonly charted in red ink in the patient's record and usually are noted on the front of the chart. Failure to follow correct documentation procedures may result in malpractice lawsuits.

Mutualisms, such as those that occur among plants and pollinators, generally involve large numbers o Mutualisms, such as those that occur among plants and pollinators, generally involve large numbers o
(a) Feeding by bear on salmon results in large allochthonous inputs of nutrients into (b) the forest (a) Feeding by bear on salmon results in large allochthonous inputs of nutrients into (b) the forest
Managing large bands of grazing animals requires detailed knowledge of local landscapes, especially Managing large bands of grazing animals requires detailed knowledge of local landscapes, especially
The Blue-bearded Bee-eater Nyctyornis athertoni is a large species of bee-eater found in South Asia. The Blue-bearded Bee-eater Nyctyornis athertoni is a large species of bee-eater found in South Asia.
(A) Dornier Compact Delta® lithotripsy system. Acoustic shock waves generated by the shock-wave-gene (A) Dornier Compact Delta® lithotripsy system. Acoustic shock waves generated by the shock-wave-gene
The Very Large Array (VLA) The Very Large Array (VLA)
Video: Muscular Dystrophy

For a complete list of videos, visit our video library