Author Question: A peanut supplier is new to sponsorship, and wants to get an outside opinion on the advantages of ... (Read 35 times)

V@ndy87 · **on:** Jun 29, 2018

A peanut supplier is new to sponsorship, and wants to get an outside opinion on the advantages of signage in baseball stadiums. Which of the following company's should he approach?
a. Forrester Research
b. Starcom MediaVest Group
c. Nielsen Media Research
d. Commercial Alert

Question 2

An advertising agency develops a humorous advertisement campaign for a client. However, some people at the agency are worried that the audience will not understand the jokes. What type of research can the agency conduct to check if the audience understands the ad?
a. A communication test
b. Developmental research
c. Secondary research
d. Projective techniques