Author Question: Why did critics traditionally hold the view that event sponsorships, especially sports events, can ... (Read 66 times)

jasdeep_brar · **on:** Jun 29, 2018

Why did critics traditionally hold the view that event sponsorships, especially sports events, can be ego-driven and wasteful?
a. Critics thought that event sponsorships can be damaging to a product's image.
b. Earlier, it wasn't clear what an organization was receiving in return for its sponsor's fee.
c. According to critics, event sponsorships are not effective in building a brand image.
d. Event sponsorships are too costly, and can lead to huge retrenchment and bankruptcy.

Question 2

PRIZM, which operates on the assumption that consumers in a particular ZIP code are more alike than different regarding their consumer practices, is a type of research technique.
a. story construction
b. embedded fieldwork
c. geographic clustering
d. copy research