Why did critics traditionally hold the view that event ...

[jasdeep_brar]

Why did critics traditionally hold the view that event sponsorships, especially sports events, can be ego-driven and wasteful?
 a. Critics thought that event sponsorships can be damaging to a product's image.
  b. Earlier, it wasn't clear what an organization was receiving in return for its sponsor's fee.
  c. According to critics, event sponsorships are not effective in building a brand image.
  d. Event sponsorships are too costly, and can lead to huge retrenchment and bankruptcy.

Question 2

PRIZM, which operates on the assumption that consumers in a particular ZIP code are more alike than different regarding their consumer practices, is a type of research technique.
 a. story construction
  b. embedded fieldwork
  c. geographic clustering
  d. copy research

[Carliemb17]

Answer to Question 1

b

Answer to Question 2

c

[jasdeep_brar]

TYSM

[dreamfighter72]

Gracias!