Explain the terms paid search and search engine optimization? ...

[JMatthes]

Explain the terms paid search and search engine optimization? What are the similarities and differences between the two? Use an example to explain each of the concepts.

Question 2

Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix the beverages that he knew his guests would like. Having never purchased a blender before, Jerome felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, Jerome settled on a Kitchen-Aid model that cost 100 . The consumption process for the blender began when Jerome:
 a. brought home a blender from the store.
  b. identified the criteria he would use to look for blenders.
  c. made a mental list of the brands he would consider.
  d. realized he did not have a blender for the party.

[Alyson.hiatt@yahoo.com]

Answer to Question 1

Both the terms refer to ways in which advertisers get their company's name on or near a list of results when a user searches on the Web. A paid search refers to the actions of advertisers on the Web, whereas search engine optimization refers to the behavior of consumers on the Web.
Paid search is a process by which advertisers pay a fee to a portal or search engine site to place ads in or near relevant search results based on key words. For example, if you Google baby toys you will find ads for Internet toy retailers within or next to the list of search results. Paid search can also fine-tune a Web user's search to focus on relevant and specific sites. For example, when an astronomy buff who has made several searches on astronomy-related terminology enters the word Saturn, the search will show results about the planet and not the car.
Search engine optimization (SEO) refers to the process by which the volume and quality of traffic from search engines is improved based on the surfers' profiles. This affects the location of the site on a search results list. The higher that a site is shown on a list, the more likely that a user will visit the site, although the cost may be higher. For example, when a user types a key word on Google search, some of the most popular sites currently being accessed will come up first.

Answer to Question 2

d