Author Question: Which of the following is a disadvantage of using online press releases for PR? a. They cannot ... (Read 67 times)

xclash · **on:** Jun 29, 2018

Which of the following is a disadvantage of using online press releases for PR?
a. They cannot disseminate information accurately.
b. They are ineffective in targeting specific audiences.
c. They are too expensive for most firms to consider.
d. They cannot be picked up by major news services or online newspapers.

Question 2

Related to the way a consumer's culture shapes his or her tastes and preferences is the concept of cultural capital.
This refers to the:
a. value that a culture places on certain consumption practices and objects.
b. particular pattern of consumption that depends on fiscal stability.
c. financial investment needed to create a brand.
d. monetary value of a brand in a particular area.