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Author Question: The lowest level at which advergaming brand integration can occur is known as a(n) level. a. ... (Read 57 times)

theo

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on: Jun 29, 2018
The lowest level at which advergaming brand integration can occur is known as a(n) level.
 a. collaborative
  b. associative
  c. illustrative
  d. demonstrative

Question 2

Which of the following best describes the social meaning approach?
 a. It focuses on using beliefs and rituals to subconsciously manipulate people into buying something they don't need.
  b. It centers around viewing consumers solely as information processors.
  c. It involves knowing how to connect with human beings with reference to their consumption practices.
  d. It refers to connecting with people by using ads as mere socially isolated attempts to influence their attitudes.


Dinolord

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

c


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