The goal of tracking online consumer behavior is essentially to: ...

[clippers!]

The goal of tracking online consumer behavior is essentially to:
 a. catch people's attention and entice them to visit the marketer's home page.
  b. compute a site's advertising value based on traffic, ad rates, and evaluations of the site's quality.
  c. help bring more relevant and useful ads that are specific to consumers' wants and needs.
  d. fine-tune a Web user's search to more relevant and specific websites.

Question 2

___________ refers to misrepresenting information in a positive way to favor a particular brand with which a consumer has an emotional connection.
 a. A need state
  b. Cognitive dissonance
  c. Predecisional distortion
  d. Stratification

[Smiles0805]

Answer to Question 1

c

Answer to Question 2

c

[clippers!]

Excellent

[bulacsom]

Gracias!