An Internet user wants to move from one website to a related one. She requests for the new page by clicking on a link, but an ad message flashes in front of her while she waits for the website to load. This is known as a(n) _________.
a. interstitial ad
b. display/banner ad
c. post ad
d. widget
Question 2
The idea of involvement in the context of consumer decision making refers to how:
a. a person will use a product or service.
b. much importance accompanies the choice of a product.
c. an individual's past experience with a product makes the person more aware about it.
d. the consumer first heard about a product or brand.
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