When consumers are inexperienced in a particular consumption ...

[robinn137]

When consumers are inexperienced in a particular consumption setting, yet find the setting highly involving, they are likely to engage in extended problem solving.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

__________ can be described as an approach to achieve ___________, which is the way a consumer perceives a product in relation to all other products.
 Fill in the blank(s) with correct word

[fauacakatahaias]

Answer to Question 1

True

Answer to Question 2

Positioning, Share-of-Mind

[robinn137]

TYSM

[Kedrick2014]

Wow, this really help