Avatars are a part of consumer virtual identity, and may or may ...

[stevenposner]

Avatars are a part of consumer virtual identity, and may or may not accurately coincide with the consumers' real identity.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Rad productions has launched a series of advertisements. The first advertisement for a restaurant features an image of a child enjoying a burger. The second advertisement for a real estate firm depicts a cozy living room in a good locality in town. The third advertisement is for a designer wear firm depicting the sale of designer dresses and shoes. The fourth advertisement is for a university, depicting college students in business suits at a marketing class. While some argue that advertising promotes materialism, others argue that advertising addresses a number of basic human needs. With reference to Maslow's Hierarchy, an advertisement for a high-end clothing company would likely be appealing to which of these needs?
 a. Physiological needs
  b. Safety needs
  c. Self-actualization needs
  d. Esteem needs

[bitingbit]

Answer to Question 1

True

Answer to Question 2

d